The Spain-based Palladium hotel group is entering the united states sports market with a season-long sponsorship offer with the Brooklyn Nets.
Palladium branding aspects will appear at Barclays center during Nets house games, as well as the partnership will create a digital material series featuring the team as well as the hotel company’s properties. The NBA just recently provided teams permission to set up overseas advertising deals.
Palladium will likewise conduct an activation at a game later this season. The contract further extends Palladium’s rate of interest in basketball after a three-year sponsorship contract was reached in September with Spanish basketball powerhouse genuine Madrid. The hotel group’s Spanish sports connection extends beyond basketball to the Rafa Nadal Tennis Centre at the Grand Palladium Costa Mujeres resort & medical spa as well as TRS Coral hotel in Costa Mujeres, Mexico, which opened early in 2019.
“We are thrilled to embark on this partnership with the Brooklyn Nets,” stated Pilar Arizmendi-Stewart, the company’s vice president of sales as well as advertising in the Americas. “The partnership provides a number of chances for Palladium hotel group to engage fans within new York City — one of our most important North American markets — as well as surrounding areas.”
The offer is the Nets’ very first major sponsorship contract since announcing Anheuser-Busch as their domestic beer sponsor in November.
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