by Matt Weik
If you’re anything like me, you always concern why things are the method they are as well as want to have a much better understanding. So, being that I’ve been in the market for over a decade, I wished to see why (today) consumers are buying products from specific brands. What makes them open up their wallet as well as purchase from the brands they use? This is no scientific study, rather my interaction with people on the internet as well as in regional supplement stores in my area. This short article will share their reasons.
1. Price
When it comes down to it, not everybody has a big disposable earnings where they can spend numerous dollars on supplements each month. One thing everybody shared was that they do think about cost when they are buying. If they don’t feel a product is priced correctly, they won’t purchase it. They likewise mentioned that they feel a few of what the cost reflects is the “hype” surrounding the product or ingredients. If they are purchasing several products as well as only have a specific budget, they typically will spend much more money on something like a high high quality protein powder or pre-workout than something like a BCAA or creatine product.
2. Brand Recognition
Many brands have a cult complying with as well as are talked about often. You see their logo at the gym on banners, in magazine advertisements, sponsoring different physical fitness as well as bodybuilding events, etc. then when they walk into the store as well as see one of those logos on the shelf, it’s quickly recognizable so they gravitate towards what they are familiar seeing.
3. Marketing/Advertising
Quite a few people purchase products from brands who they continuously see in magazines as well as physical fitness site ads. They have excellent copywriters who produce engaging copy that entices consumers to purchase their products. a few of the ads are brand based while others are just advertising towards a particular product. Either way, it it’s appealing as well as resonates with the consumer, they are much more prepared to try the brand/product.
4. Friends Recommendation
It seems like at the gym everybody wishes to talk about their remarkable pre-workout product they are using. numerous people mention that they overhear people speaking about a product, or they see a good friend utilizing it before their workout. Or even something like a testosterone booster or “prohormone” that put high quality size on your friend. The concept of “if it works for them, then it ought to work for me” comes into play. as well as many people count on what their good friends are recommending as well as don’t believe their good friends would lie to them if they really hated the product.
5. Store owner Recommendation
Some people mentioned that the owner of the store suggested a product. When taking a look at what they had in their hands, it’s remove that not all supplement store owners are truthful people. There are excellent owners available who don’t push products they don’t believe in. then on the other hand, there are store owners who push products that provide them the very best margins. Unfortunately, for a few of the people I spoke to, I rapidly discovered out the type of owner they are (they were purchasing overpriced junk). however overall, I’ve seen much more great owners than poor owners out there.
6. Online Reviews
This is really rather challenging as well as deceiving to be completely truthful with you. a few of the people I spoke to on the internet mentioned that they went to a specific site as well as saw a product had a high score out of an general 10-point system so they purchased it. Unfortunately, if you look at the reviews, numerous of them are not verified buyers as well as those evaluations might have been paid for. even if a evaluation is verified, business are getting smarter by having somebody purchase the product themselves, as well as then send them one more for totally free in purchase to compensate them for the purchase as well as the great evaluation of the product—or they just cut them a inspect for the amount of the product paid for. In my opinion, I wouldn’t count on evaluations you checked out online. having been in the market working for a supplement business for almost a decade, I’ve seen all the behind the scene things that go on. So, I don’t count on on the internet evaluations as well as suggest you don’t either, however that’s your call.
7. Trust because of Research
I would like to state that people are doing their own research, however that isn’t the case. numerous people I spoke to stated they go off of the research study claims made on the label or advertising materials (or even the supplement company’s website). let me be incredibly remove with you. There are extremely few supplement business available today who are having their products backed by research. There are a number of reasons for this. For starters, it’s incredibly costly to do correctly as well as brands don’t want to shell out that type of money, particularly if they have a laundry listing of products. The second reason is that people can checked out between the lines if a research study was funded by the brand being researched. It becomes a bit suspicious when a brand is paying for a research study as well as the research study is showing that the product is the biggest thing because sliced bread. put extremely bit emphasis on “supplement business research” when it concerns your purchasing decisions.
8. Legacy Brand
We all understand the brands who were the originators. a few of them are being called, “our father’s protein brand.” They’ve been around for what seems like the beginning of time as well as since of their tenure in the industry, numerous of the buyers I spoke to promise by them. a few of the tradition brands are to this day, still putting out excellent products. However, there are numerous who are holding on for dear life as well as being beaten down by today’s competition. What worked in the past, does not work today. Those brands who decline to modification as well as develop will ultimately disappear. as well as the brands who just believe they can make it by copy-catting others products will never take sufficient share for it to make a difference in their business. So, don’t even try.
9. It’s What They’ve always Used
Some people mentioned that they started utilizing a specific brand, liked it as well as never looked back. as well as that’s completely fine. It’s great to show brand loyalty, so long as the brand [is deserving of] such loyalty. numerous people mentioned that they started utilizing a protein powder from a brand, liked it as well as moved into their pre-workout products. From there they branched out into their intra-workout products, as well as so on. loyalty goes a long method today as well as it’s refreshing to understand that consumers aren’t all available purchasing the newest, hippest, as well as over-hyped product out there.
10. Variety of Flavors
Everyone wants choices. When it came down to why some people were purchasing specific brands, it came down to flavor options. exactly how numerous different protein powder flavors did they have? exactly how numerous pre-workout flavors did they have? Did they all taste good? These are all reasons why consumers stuck with a specific brand. If they like the profile of the product, as well as they like the results they are getting, then they have no reason to go anywhere else. The only thing that might occur would be if they got ill of a specific flavor, however they selected the brand since of the range they have so they can always modification things up when a specific flavor is getting boring.
11. The products Work
The truest reply I got from the people I spoke with? The product just works. Why go anywhere else when you discovered a product that provides you the results you want? It works. plain as well as simple. who cares if something new comes out with fancy labels, a ton of advertising dollars behind it, as well as every great youngster on the block is purchasing it? Doesn’t matter. They stick with what works for them. Why spend money on something that you aren’t sure if it will work when you already discovered something that does? people purchase what they are familiar with as well as what has provided them the results